Over the years, I've seen my fair share of terrible marketing campaigns. I'm sure we all have. And yet, brands continue to make one awful PR decision after another. After Acknowledging their blunders, you could expect them to issue some sort of strange & vague apology. This almost always just resurfaces their gaffe, reminding people of their original screwup.
I started RIBM because I often wondered, (usually after seeing an awful ad for a non-profit, or cringe watching an interview with an ill-prepared CEO") what if I were in the drivers seat, would I navigate the situation differently? I found that making sense of the chaotic world that is public relations is no different than managing any other business branch. It requires some creativity, constant decisional oversite, proper data analysis, and well, a brain. Some are better than others. So, before launching your next campaign or simply putting yourself out there, do the world a favor & run it by me.
I started RIBM because I often wondered, (usually after seeing an awful ad for a non-profit, or cringe watching an interview with an ill-prepared CEO") what if I were in the drivers seat, would I navigate the situation differently? I found that making sense of the chaotic world that is public relations is no different than managing any other business branch. It requires some creativity, constant decisional oversite, proper data analysis, and well, a brain. Some are better than others. So, before launching your next campaign or simply putting yourself out there, do the world a favor & run it by me.